From Event to Engagement: How to Generate Leads

The real value of community events isn’t just in showing up... it’s in what you do leading up to and after the event. With the right follow-up and preparation, you can transform fun, memorable promotions into lasting client relationships and a steady stream of new leads.

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1. Be a Community Leader

Hosting something simple like a food drive, toy collection, or school supply drop-off is a powerful way to show you’re invested in your neighbourhood. Set up a collection box at your open house, or invite clients to drop off donations at a central location. Share your progress on social media, tagging local groups and highlighting the community impact. This demonstrates that you care about more than transactions and positions you as a trusted, reliable local expert.

2. Host a Client Appreciation Event

Think of activities that bring people together in a fun, low-pressure way. A pumpkin carving party, ice-cream social, or holiday cookie-decorating night are all great options. Invite past and current clients to join you at a park, office, or even your own backyard. These gatherings are a natural way to reconnect, say hello, and remind clients that you’re always there to support their real estate needs. Share event photos (with permission) to showcase your personal, approachable side.

3. Leverage the Content at Your Fingertips

You don’t have to reinvent the wheel. Use templates, source inspo, flyers, or social posts; and then add you personal touch. Include your headshot and contact details, or write a quick message about why you’re excited to host or participate. This combination of strong branding with your own personality makes your marketing authentic and memorable.

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The Power of Brokerage Promotions: Your Ready-Made Marketing Plan

October is here, and with it comes two great opportunities to connect with your community. Our annual Food Drive and Halloween Pumpkin Carving Contest are more than just events; they are ready-made marketing tools for your business.

A lot of work goes into planning these promotions, from the email campaigns and flyers to the social media posts. The goal is simple: to help you, our agents, succeed. When you participate, you take advantage of a collective effort that makes a bigger impact than any solo campaign ever could. This is how you use the brokerage's support to build your own business.

Your Simple Action Plan

Want to get started? It is easy.

Food Drive: Share the details with your clients and network. Encourage them to donate. Mention it at your open houses.

Pumpkin Contest: Invite your clients and their families to participate. Encourage them to share photos of their creations and tag you.

These events are designed to make your job easier by providing a platform for you to connect with people. We've got the promotions; all you have to do is get involved. You might be surprised at the connections you make along the way!