How to Be Discoverable in AI as a REALTOR®

AI tools like ChatGPT and Google Gemini pull their answers from content they can scan and trust. If your name’s not out there (in the right format and the right places) you’re getting skipped.

Here’s how to fix that:

1. Structure your content for AI. AI reads what Google can index. That means:

   • Use keyword-rich headlines

   • Write blog posts that answer real questions

   • Add alt text to images

   • Include FAQs and local insights

   • Add schema markup if you can

2. Show up on trusted sources. AI prefers high-authority sites. Aim to get featured on:

   • Real estate blogs and association websites

   • Local podcasts or media

   • Review platforms like RateMyAgent

3. Create scannable content. AI likes structure. Try:

   • Blog posts with questions + answers

   • Videos with searchable titles and transcripts

   • Google Business updates with reviews

4. Claim and optimize your public profiles:

   • Google Business Profile, LinkedIn, YouTube, Realtor.ca, RateMyAgent

   • Keep bios consistent everywhere

5. Align your online identity:

   • Make sure your name, brand, and contact info match across all platforms.

   • Link them together on your site.

6. Be early on new AI platforms

   • Tools like Perplexity.ai and custom ChatGPTs are already surfacing real agents. Don’t wait to be included.

     
     

Bottom line: Structured, consistent, searchable content helps AI understand who you are and how to recommend you. If you want to show up in those “who’s the best realtor in…” answers... make it easy for AI to find you.

Let's connect - schedule a consultation call with our Team so we can get you set up for success.

marketing@remaxprofessionals.ca