Level Up Your Instagram: A Simple Strategy for Real Estate Agents

To be the best of the best, you don't need to spend hours scrolling through social media trends. You need a smart, consistent plan that positions you as the local expert. Here is our direct, effective plan to show up strong, connect with your audience, and convert followers into clients.

Step One: Feature a Listing Every Week

Make this your weekly non-negotiable. Whether it's your own property, an agent's listing within the brokerage, or a notable sale in the area, preview at least one property. Always give proper credit in your caption. This keeps your feed fresh, relevant, and proves you're active and knowledgeable in the market.

Step Two: Capture Local Life

Your feed should capture the energy of West Toronto, Muskoka, or Haliburton. Take short video clips of local coffee shops, parks, key neighborhoods, and hidden gems. Film these regularly when you’re out, or set aside a short time block to shoot content around town. Local footage is how you build connection and trust.

Step Three: Stop the Scroll with Video

Focus on short, captivating videos that highlight small, appealing details: a sun-drenched reading nook, a beautifully landscaped garden, or a stunning waterfront view. A clean lens, steady camera, and a brief 3 to 6-second clip is often all you need. Simple details spark curiosity and engagement.

Step Four: Organize Your Assets

Avoid scrambling for content. Get organized by creating just three albums on your phone:

• Personal/Real Estate Clips: Your behind-the-scenes, agent life, and talking-head videos.

• Local Clips: Footage of your community and its unique character.

• Listing Clips: Any property b-roll or short listing tours.

This system makes batch-creating and posting on the fly simple.

Step Five: Speak to Locals and Relocators

Every single post must offer value to people who live in your area or are considering moving there. Share local lifestyle content, market insights, and appealing listings. Your feed should be the go-to resource they want to follow.

Step Six: Stay Focused and Relevant

Keep your content laser-focused on your audience's needs. Skip general educational content that doesn't serve your local niche. Relevance always drives more engagement than hopping on random, unrelated trends.

Step Seven: Be Your Area's Biggest Supporter

Show consistent love for your city and its businesses. Follow and support local shops, creators, and community accounts. Tag them in your Stories, leave supportive comments, and build real relationships. Supporting your community is how your community learns to support you.

Step Eight: Build Relationships in Stories

Show up on Stories every day. Share the behind-the-scenes of your business: grabbing a quick coffee, touring a home, or heading to an appointment. Use the poll and question box features to start two-way conversations, not just post updates. This builds trust faster than a static feed ever will.

Step Nine: Use Storytelling Over Generic Tips

Instead of a generic list of tips, wrap your advice in a real-life context. Share a market update through the lens of a recent client success story, or share a piece of education based on a personal experience. This makes your content feel authentic, memorable, and relatable.

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Custom Support for Top-Producing Agents

You don't have to tackle the world of real estate marketing alone. Our in-house Marketing Department is here to support your goals.

Whether you need a custom-branded template for a new social media series, help setting up an automated campaign, or just a one-on-one consultation to plan your next quarter's strategy, we've got you covered.

Ready to simplify your content and elevate your brand? Reach out to our department today to book a consultation or request custom graphic design support for your social media set-ups.

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